Radia Alami Sounni is a leadership coach and advisor who helps leaders and organizations grow with clarity, integrity, and impact. She is the founder of The Conscious Leader, a boutique practice guiding individuals and organizations toward growth, where performance meets purpose.

With over 15 years of experience across investment banking, management consulting, and senior leadership, Radia brings a rare combination of analytical rigor, strategic insight, and human understanding. Her career — spanning BNP Paribas, EY, PwC, Bain & Company, and GLG — gave her a deep appreciation for how strategy, systems, and culture must evolve together to create enduring value.

Through years of leading and advising high-growth organizations, Radia developed a strong conviction: lasting impact is created when strategy works with people — and in service of all stakeholders — clients, employees, and shareholders alike.

Her work today bridges the structure of business with the wisdom of the soul — integrating strategic clarity with intuitive intelligence to help leaders lead from wholeness. Radia brings a grounded spiritual approach to leadership, shaped by years of inner work and self-inquiry, combining awareness, integrity, and presence to create transformation that is both profound and practical.

Having lived and worked in Paris, London, Dubai, Riyadh, and Doha, she bridges strategic depth and human understanding with cultural intelligence — helping leaders thrive across diverse contexts.

Her philosophy centres on the idea that great leadership is about awareness, authenticity, and service — the capacity to create value while growing in alignment with one’s purpose. She sees organizational success as a reflection of the growth of its people and believes that lasting value is born from growth that is conscious, aligned, and human.